Thursday, 5 May 2011

Evaluation Pt 2: Social Groups

How does your media product represent particular social groups?

My media product represents the social group of rock music lovers. Within that group are many sub-groups that may not be instantly associated with each other, but they all share the same passion for rock/indie/metal/punk music etc.

The main social group within this category is most likely to be teenagers and young adults. The colour palette I chose is bold and bright, which portrays the vivacity and soul of this group. I feel my magazine will represent younger buyers in a more positive and smart light, because unlike some existing magazines, it will not be biased, particularly the OFC, by always having young, good looking bands on display, occasionally despite the quality of their music. My OFC's will display bands with the best music, or the best story from that wekk etc, rather than the typical choices usually made to entice consumers. I suppose this is quite unconventional too, and may make me sound like a self-richeous, martyr-type person(which I'm not!) but I do honestly believe that a lot of readers like the more sophisticated style, for example "Q" readers. I have tried to combine a young style with a sophisticated edge, which I hope will eencourage posisitve thoughts towards younger music lovers (especially those with band apparell and tattoos etc).

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