Becky Tye AS: MCR Special Evaluation (Concise)

Thursday 5 May 2011

MCR Special Evaluation (Concise)

I've decided to do another very brief evaluation of my MCR Special.

I used very little conventions when designing this OFC (for the whole construction, see earlier posts beginning with http://beckytyeas.blogspot.com/2011/02/main-task-ofc-problems.html)

It is very unusual to have an OFC so centered, with more than one main image; where the logo isn't even that visisble. However it does still fit in with the house style as the record-type symbol is present in the bottom left corner.

I have continued with the contents in an unconventional style, however I am not entirely happy with it; I like the design, but I doubt it would do well in real publishing. The OFC is more conventional, using columns and images.

Overall my target audience for this edition consists of predominantly MCR fans. It is hopefully aesthetically appealing to other cosumers, who may see the brand name and then buy in the future. I have used the MCR Danger Days Spider to grab the attention of passing fans, who will immediately know what it is and hopefully make a beeline for my magazine.

I used lots of computer programs to create this, the main one being FotoFlexer - without this I wouldn't have got the spider cut out so clearly.

I hope this would be distributed by IPC Media, as "NME" and "Uncut" tend to merge together to create specials (Muse special!) which is exactly the type of thing I've created here. If not, then Bauer Media would also be great.

1 comment:

Hannah and Mark9 May 2011 at 21:06
This is about as concise as it gets.
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Magazine Terminology

BALANCE - the design principle that one side of a layout must be given equal weight compared to another. Balance is achieved through the placement of type and graphic elements.
BANNER - the place where a magazine's logo (and its MOTTO or SUBTITLE) appears.
BODY COPY - the main text of an article.
BRAND - the magazine is a "brand", in the same way as GAP or Levis is a brand. With the growth of SYNERGY, a magazine might have spin off products such as a radio station, TV channel, clothing line or merchandise.
BULLET - a circle or dingbat before each item on a list.
BYLINE - the name of an article's author.
CALLOUT - explanation of a specific area of an illustration or diagram.
CAPTION - also called a CUTLINE.
CONSISTENCY - the principle that a magazine should retain some elements throughout an edition of a magazine and also from month to month. Inconsistency in typeface, design, layout etc. can confuse and alienate readers. See also: UNITY
CONTRAST - the principle that important elements are given emphasis on a page through the use of size, colour, texture or placement whilst less important elements are minimised.
COPY - the written text.
COVER - divided into OFC (Outside Front Cover), IFC (Inside Front Cover)
COVER LINES - also known as SELL-LINES. The lines on the front cover that will advertise the contents.
CROP - to cut or trim an image.
DECK - text below a headline that summarises or provides a lead-in to the article.
DISPLAY TYPE - type that is larger than the body copy, such as sub-headings and pull quotes.
DROP CAP - the large letter, like illuminated writing, sometimes found as the first letter of an article.
FONT - all the sizes and styles of a typeface family.
FOUR F's - Format, Formula, Frame, Function.
Glossy - a magazine with glossy pages. Also refers to a magazine that is the standard magazine sizes of 8 by 11 inches to 10 by 13 inches, or 20 by 28 cm to 25 by 33cm.
GRAPHIC - the visual elements of the magazine like illustrations and photographs, as opposed to typographic or copy which refers to fonts and words.
GRID - an invisible structure that guides the placement of graphics and text on a page.
LOGOTYPE or LOGO - the name of the magazine, also known as the FLAG. Found in the banner space, but often repeated elsewhere, like on the CONTENTS page.
MARGIN - the measured white space at the top, bottom, left and right edges of the text. If anything goes over the margins, it is said to BLEED.
MASTHEAD - a box, usually about a column wide, that lists the magazine's editors, designers, business staff and information about the publishing company, subscriptions and contact information.
MATTE - a dull, unglossy finish on a page.
MONTAGE - the assembly of several photos or illustrations into a single piece of art.
PAGINATION - the process of creating complete page layouts and putting them in order using DTP (Desk Top Publishing) software.
PALETTE - a set of colours that can be used in a magazine, defined in advance to ensure a consistent look and brand from issue to issue.
PULL QUOTE - an excerpt from an article, often a quotation from an interview, that has been pulled out, enlarged and used as a design element to break up body text.
SANS-SERIF - a font without feet.
SEQUENCE - the design principle that the designer can choose the order in which readers look at items on a page, using size, colour, shape and placement.
SERIF - a font that has feet.
SLAB-SERIF - a typeface using heavy, even serifs
SUBHEAD - a heading beneath the logotype that acts as the magazine motto.
TYPEFACE - a style of font or type.
UNITY - a consistency in design style throughout the magazine.

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Thursday 5 May 2011

MCR Special Evaluation (Concise)

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