Becky Tye AS: Magazine Research: "NME"

Wednesday, 16 February 2011

Magazine Research: "NME"

"NME" or "The New Musical Express", is a popular music magazine. It was first published on 7th March 1952 by "IPC Media". It changed the music magazine scene, by introducing a singles chart for the first time(14/11/1952 edition). In the 1970's it gained the "Best-Selling British Music Magazine" title. "NME" began its life as a non-glossy tabloid format on standard newsprint, named "Musical Express and Accordion Weekly"; but when bought by London Music Promoter Maurice Kinn, it was relaunched as "NME"

"NME" represents its audience as more educated readers, whilst keeping the young style similar to "Kerrang!" As part of the age analogy, "NME" is the middle-aged magazine, using younger language than "Q" but not quite the same as "Kerrang!"

Editor: Krissi Murison - Murison became the first female editor when she was appointed as the 11th editor on July 29th 2009.

Publishing Director: Paul Cheal
Publisher: Faith Hill
Ad Manager: Chris Dicker
Head of Marketing: Tim Pearson
Syndication & Licensing: Andrew Horton

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Magazine Terminology

BALANCE - the design principle that one side of a layout must be given equal weight compared to another. Balance is achieved through the placement of type and graphic elements.
BANNER - the place where a magazine's logo (and its MOTTO or SUBTITLE) appears.
BODY COPY - the main text of an article.
BRAND - the magazine is a "brand", in the same way as GAP or Levis is a brand. With the growth of SYNERGY, a magazine might have spin off products such as a radio station, TV channel, clothing line or merchandise.
BULLET - a circle or dingbat before each item on a list.
BYLINE - the name of an article's author.
CALLOUT - explanation of a specific area of an illustration or diagram.
CAPTION - also called a CUTLINE.
CONSISTENCY - the principle that a magazine should retain some elements throughout an edition of a magazine and also from month to month. Inconsistency in typeface, design, layout etc. can confuse and alienate readers. See also: UNITY
CONTRAST - the principle that important elements are given emphasis on a page through the use of size, colour, texture or placement whilst less important elements are minimised.
COPY - the written text.
COVER - divided into OFC (Outside Front Cover), IFC (Inside Front Cover)
COVER LINES - also known as SELL-LINES. The lines on the front cover that will advertise the contents.
CROP - to cut or trim an image.
DECK - text below a headline that summarises or provides a lead-in to the article.
DISPLAY TYPE - type that is larger than the body copy, such as sub-headings and pull quotes.
DROP CAP - the large letter, like illuminated writing, sometimes found as the first letter of an article.
FONT - all the sizes and styles of a typeface family.
FOUR F's - Format, Formula, Frame, Function.
Glossy - a magazine with glossy pages. Also refers to a magazine that is the standard magazine sizes of 8 by 11 inches to 10 by 13 inches, or 20 by 28 cm to 25 by 33cm.
GRAPHIC - the visual elements of the magazine like illustrations and photographs, as opposed to typographic or copy which refers to fonts and words.
GRID - an invisible structure that guides the placement of graphics and text on a page.
LOGOTYPE or LOGO - the name of the magazine, also known as the FLAG. Found in the banner space, but often repeated elsewhere, like on the CONTENTS page.
MARGIN - the measured white space at the top, bottom, left and right edges of the text. If anything goes over the margins, it is said to BLEED.
MASTHEAD - a box, usually about a column wide, that lists the magazine's editors, designers, business staff and information about the publishing company, subscriptions and contact information.
MATTE - a dull, unglossy finish on a page.
MONTAGE - the assembly of several photos or illustrations into a single piece of art.
PAGINATION - the process of creating complete page layouts and putting them in order using DTP (Desk Top Publishing) software.
PALETTE - a set of colours that can be used in a magazine, defined in advance to ensure a consistent look and brand from issue to issue.
PULL QUOTE - an excerpt from an article, often a quotation from an interview, that has been pulled out, enlarged and used as a design element to break up body text.
SANS-SERIF - a font without feet.
SEQUENCE - the design principle that the designer can choose the order in which readers look at items on a page, using size, colour, shape and placement.
SERIF - a font that has feet.
SLAB-SERIF - a typeface using heavy, even serifs
SUBHEAD - a heading beneath the logotype that acts as the magazine motto.
TYPEFACE - a style of font or type.
UNITY - a consistency in design style throughout the magazine.

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Wednesday, 16 February 2011

Magazine Research: "NME"

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